MARKETING EXPERT WITNESSES

Expert Witness: E-395413
This expert earned his BS, MBA, and an advanced certificated in accounting from Fairleigh Dickinson University. He has extensive experience in the sales and marketing of building materials, especially for indoor fixtures. He is active in his field as a member of several organizations, including the International Surface Fabrication Association, the Marble Institute of America, the American Society of Interior Designers, and the National Association of the Remodeling ...
Expert Witness: E-222326
This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in ...
Expert Witness: E-471523
This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on ...
Expert Witness: E-511550
This highly qualified expert has nearly 35 years of experience in marketing. He received his BBA and MBA from Florida Atlantic University, before earning his PhD at Temple University. Some of the areas he specializes in are: business valuation, consumer fraud, deceptive advertising, deceptive trade practices, economic impact, intellectual property trademark, and trademark infringement. He is highly involved in his field, having authored several publications on the topic ...
Expert Witness: E-250755
This expert has more than a decade of experience in pharmacy practice and pharmaceutical marketing. He earned his PhD in pharmacy care administration from the University of Georgia following a BS in pharmacy from Ohio Northern University. The expert is certified in pharmacy-based immunization delivery and is a member of numerous professional societies. He previously served as pharmacist for Rite Aid and as an assistant professor of pharmacy administration at the Georgia ...
Expert Witness: E-133003
This expert has extensive experience with insurance. He gained his MBA from Pennsylvania State University, his PhD from the University of Wisconsin, Madison, and his JD from the University of Minnesota. He served as the deputy commissioner and acting chief counsel for the Pennsylvania Insurance Department. He has also served as an insurance consultant to many corporations, state and local governments and was the chair of the finance, real estate, and law department at ...
Expert Witness: E-132265
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
Expert Witness: E-075178
This Pharmaceutical Business Executive has a proven history of strategic marketing experience and increasing sales growth at Eisai, Roche, and Pfizer, among other firms. He previously served as Director of Marketing, the Head of Primary Care and Speciality Marketing, and the Head of Commercial Operations in the Americas at Eisai. He now serves as a consultant and mentor at the C-suite and Board Level to growing pharmaceutical and biotech firms.
Expert Witness: E-075265
This expert has over 20 years of expertise in the pharmaceutical industry. He holds a Bachelor's degree in Business Management from Georgia Tech and an MBA in Marketing from California Coast University. He has hands on experience in Sales & Marketing, Managed Markets, Distribution, Operations, & Business Development. He has designed & implemented national commercial programs for a variety of drugs.
Expert Witness: E-072486
This talent acquisition expert has more than a decade of recruiting experience and specializes in headhunting marketing and creative professionals. As a Senior Recruiter, she has been the top earning employee of her firm for the past several years.
Expert Witness: E-050861
This expert graduated from Colorado State University with a B.S. in Apparel Design & Merchandising, and she has 10+ years of experience in fashion merchandising. She began her career at Freeze CMI and then held increasingly senior merchandising roles at Cole Haan for nearly five years. The expert also served as the Director of Women's Merchandising for Handbags and Small Leather Goods at Kate Spade for a brief period in 2014 before becoming an independent product ...
Expert Witness: E-020490
This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master's Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at Rocky Mountain Direct Marketing Association, he taught marketers the ...

MARKETING EXPERT WITNESS CASE STUDIES

Medical Advertisements Target Allegedly Unsuitable Patients MARKETING Expert Case

Medical Advertisements Target Allegedly Unsuitable Patients

…  case involves marketing campaigns geared at individuals that were allegedly unsuitable for robotic surgery. The campaigns consisted of marketing through TV infomercials, mass emails, and phone calls. The …  any of the advertisements. It was further alleged that the marketing campaign aimed to pique the interest of patients without providing …

Food And Beverage Giant Accused Of Marketing Fraud MARKETING Expert Case

Food And Beverage Giant Accused Of Marketing Fraud

This case involves a class action against a food and beverage giant following the launch of a microwavable food product. The new product was marketed as a healthy, low-calorie dinner alternative. It was later discovered that the product contained high-f …

Expert Reviews International Manufacturer’s Compliance With Domestic Standards MARKETING Expert Case

This case involves an international manufacturer of high-powered consumer products that was interested in introducing their product in the US market. The manufacturer’s products were not compliant with ANSI standards and EVAP rules prior to their introduc …

Woman Severely Burned By Allegedly Defective Headphones MARKETING Expert Case

 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously explode …

Clothing Retailer Allegedly Perpetrates Systematic Credit Card Fraud MARKETING Expert Case

This case was a class action suit involving a card processing scheme brought on behalf of a class of consumers who purchased clothing with a debit card and were unknowingly charged an undisclosed fee by the defendant retailer. To drive more sales and i …

Statistics Experts Review Data Sets In Pharmaceutical Drug Report MARKETING Expert Case

This case involves several autistic male children who developed gynecomastia after taking the drug risperidone. It was alleged that the pharmaceutical company that marketed this drug hid evidence that would have alerted clinicians and regulatory aut …