MARKETING EXPERT WITNESSES

MARKETING EXPERT WITNESS CASE STUDIES

Food And Beverage Giant Accused Of Marketing Fraud MARKETING Expert Case

Food And Beverage Giant Accused Of Marketing Fraud

This case involves a class action against a food and beverage giant following the launch of a microwavable food product. The new product was marketed as a healthy, low-calorie dinner alternative. It was later discovered that the product contained high-f …

Expert Reviews International Manufacturer’s Compliance With Domestic Standards MARKETING Expert Case

This case involves an international manufacturer of high-powered consumer products that was interested in introducing their product in the US market. The manufacturer’s products were not compliant with ANSI standards and EVAP rules prior to their introduc …

Beauty Product Retailer Breaches Multi-Million Dollar Advertising Contract MARKETING Expert Case

This case involves an advertising agency that had a contractual agreement for print and billboard advertising services with a large beauty product retailer. The contract was in place for several years and worth approximately $25 million with a clause for a …

Woman Severely Burned By Allegedly Defective Headphones MARKETING Expert Case

 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously explode …

Clothing Retailer Allegedly Perpetrates Systematic Credit Card Fraud MARKETING Expert Case

This case was a class action suit involving a card processing scheme brought on behalf of a class of consumers who purchased clothing with a debit card and were unknowingly charged an undisclosed fee by the defendant retailer. To drive more sales and i …

Statistics Experts Review Data Sets In Pharmaceutical Drug Report MARKETING Expert Case

This case involves several autistic male children who developed gynecomastia after taking the drug risperidone. It was alleged that the pharmaceutical company that marketed this drug hid evidence that would have alerted clinicians and regulatory aut …

Company Selling Immunity-Boosting Snack Accused Of False Advertising MARKETING Expert Case

This case involves a company that sells healthy, low-calorie snacks marketed as immunity-boosting and memory-improving. Consumers have discovered that these products do not live up to their advertising claims, and accuse the company of misleading cons …