MARKETING EXPERT WITNESSES

Expert Witness Directory: E-250755
This expert has more than a decade of experience in pharmacy practice and pharmaceutical marketing. He earned his PhD in pharmacy care administration from the University of Georgia following a BS in pharmacy from Ohio Northern University. The expert is certified in pharmacy-based immunization delivery and is a member of numerous professional societies. He previously served as pharmacist for Rite Aid and as an assistant professor of pharmacy administration at the Georgia ...
Expert Witness Directory: E-133003
This expert has extensive experience with insurance. He gained his MBA from Pennsylvania State University, his PhD from the University of Wisconsin, Madison, and his JD from the University of Minnesota. He served as the deputy commissioner and acting chief counsel for the Pennsylvania Insurance Department. He has also served as an insurance consultant to many corporations, state and local governments and was the chair of the finance, real estate, and law department at ...
Expert Witness Directory: E-132265
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
Expert Witness Directory: E-074917
This life science commercial executive with has two decades of experience in pharmaceuticals, having previously served as a Senior Marketing Director at GlaxoSmithKline. She earned her doctoral degree in chemistry and biochemistry from the University of Oklahoma and obtained her MBA in Health Care Management from the Wharton School of Business. She has extensive experience in marketing and launches in the US, Europe, and emerging markets.
Expert Witness Directory: E-075178
This Pharmaceutical Business Executive has a proven history of strategic marketing experience and increasing sales growth at Eisai, Roche, and Pfizer, among other firms. He previously served as Director of Marketing, the Head of Primary Care and Speciality Marketing, and the Head of Commercial Operations in the Americas at Eisai. He now serves as a consultant and mentor at the C-suite and Board Level to growing pharmaceutical and biotech firms.
Expert Witness Directory: E-075265
This expert has over 20 years of expertise in the pharmaceutical industry. He holds a Bachelor's degree in Business Management from Georgia Tech and an MBA in Marketing from California Coast University. He has hands on experience in Sales & Marketing, Managed Markets, Distribution, Operations, & Business Development. He has designed & implemented national commercial programs for a variety of drugs.
Expert Witness Directory: E-072486
This talent acquisition expert has more than a decade of recruiting experience and specializes in headhunting marketing and creative professionals. As a Senior Recruiter, she has been the top earning employee of her firm for the past several years.
Expert Witness Directory: E-050861
This expert graduated from Colorado State University with a B.S. in Apparel Design & Merchandising, and she has 10+ years of experience in fashion merchandising. She began her career at Freeze CMI and then held increasingly senior merchandising roles at Cole Haan for nearly five years. The expert also served as the Director of Women's Merchandising for Handbags and Small Leather Goods at Kate Spade for a brief period in 2014 before becoming an independent product ...
Expert Witness Directory: E-020490
This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master's Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at Rocky Mountain Direct Marketing Association, he taught marketers the ...
Expert Witness Directory: E-008907
This expert has received his Ph.D. from University of California, Berkeley, and has over 17 years of experience in the field of SEO and online media. He has done custom corporate training for organizations and corporations, and has taught SEO training at AcademyX and Stanford School of Continuing Studies. He is the founder of two websites, one that develops SEO courses and the other that focuses on embedded systems. He has also self-published several books on SEO's, and ...
Expert Witness Directory: E-013176
This expert has more than 20 years of experience as a retail executive (Senior VP, Executive VP, Merchandise VP, and President) with Macy's, Bloomingdales, the U.S. division of a major dutch retailer Steinbach, and more. He has also spent 18 years as a financial advisor, equity analyst, and investment banker. He earned a BS in Retail Management/Marketing from Drexel University and has authored multiple publications in the retail finance space.
Expert Witness Directory: E-008951
This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving internet marketing, and has developed his own publishing company focused on ...

MARKETING EXPERT WITNESS CASE STUDIES

Food And Beverage Giant Accused Of Marketing Fraud MARKETING Expert Case

Food And Beverage Giant Accused Of Marketing Fraud

This case involves a class action against a food and beverage giant following the launch of a microwavable food product. The new product was marketed as a healthy, low-calorie dinner alternative. It was later discovered that the product contained high-f …

Expert Reviews International Manufacturer’s Compliance With Domestic Standards MARKETING Expert Case

This case involves an international manufacturer of high-powered consumer products that was interested in introducing their product in the US market. The manufacturer’s products were not compliant with ANSI standards and EVAP rules prior to their introduc …

Beauty Product Retailer Breaches Multi-Million Dollar Advertising Contract MARKETING Expert Case

This case involves an advertising agency that had a contractual agreement for print and billboard advertising services with a large beauty product retailer. The contract was in place for several years and worth approximately $25 million with a clause for a …

Woman Severely Burned By Allegedly Defective Headphones MARKETING Expert Case

 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously explode …

Clothing Retailer Allegedly Perpetrates Systematic Credit Card Fraud MARKETING Expert Case

This case was a class action suit involving a card processing scheme brought on behalf of a class of consumers who purchased clothing with a debit card and were unknowingly charged an undisclosed fee by the defendant retailer. To drive more sales and i …

Statistics Experts Review Data Sets In Pharmaceutical Drug Report MARKETING Expert Case

This case involves several autistic male children who developed gynecomastia after taking the drug risperidone. It was alleged that the pharmaceutical company that marketed this drug hid evidence that would have alerted clinicians and regulatory aut …

Company Selling Immunity-Boosting Snack Accused Of False Advertising MARKETING Expert Case

This case involves a company that sells healthy, low-calorie snacks marketed as immunity-boosting and memory-improving. Consumers have discovered that these products do not live up to their advertising claims, and accuse the company of misleading cons …