MARKETING EXPERT WITNESSES

MARKETING EXPERT WITNESS CASE STUDIES

Medical Device Distributor Allegedly Violates Anti-Kickback Statutes MARKETING Expert Case

This case involves a medical device distributor and a hospital which allegedly violated Medicare anti-kickback statutes, as well as industry ethical standards. The distributor in question employeed a woman working at a medical center that the medical devic …

Experts Play Key Role in Unfair Trade Practices Dispute MARKETING Expert Case

Experts Play Key Role in Unfair Trade Practices Dispute

Case: Ferring Pharms., Inc. v. Braintree Labs., Inc., 2016 U.S. Dist. LEXIS 131489 (D. Mass. Sept. 23, 2016) Factual Background: This case concerned two pharmaceutical companies that had competing products used for bowel cleansings before colonoscopi …

3D Printer Allegedly Infringes on Patent MARKETING Expert Case

3D Printer Allegedly Infringes on Patent

…  company began selling their printers to consumers and marketing it in a similar manner. The plaintiff discovered the defendant’s …

Woman is Seriously Injured by Paper Shredder MARKETING Expert Case

Woman is Seriously Injured by Paper Shredder

This case involves a woman who was severely injured by a paper shredder. The plaintiff, a twenty-seven-year-old female, was shredding documents, taking them from her desk, rolling her chair to the shredder, and then shredding them. While doing this, she sl …

Patent Examiner Wrongfully Rejects Patent Application for Microorganism Inventor MARKETING Expert Case

This case involves a scientist who invented an inoculum containing multiple strains of nitrogen-fixing bacteria. This type of microorganism was created by the scientist to metabolize hydrocarbons. The scientist invented the microorganism because the bioche …

Lending Bank’s Involvement in Marketing Developer’s Property is Questioned MARKETING Expert Case

…  the developer, showed up and participated in real estate marketing events. When the development did not occur, the investors brought …  a defendant because it had been particularly active in the marketing and promotion of the property. The plaintiffs argued that the bank …

Car Dealership Sells Rebuilt SUV as New Model MARKETING Expert Case

Car Dealership Sells Rebuilt SUV as New Model

The case takes place in New Jersey and involves a Plaintiff who was sold a car that had been rebuilt from scrap parts without their knowledge. The vehicle, which appeared to be a late-model American SUV, was represented by the Defendant as a brand-new vehi …