MARKETING EXPERT WITNESSES

MARKETING EXPERT WITNESS CASE STUDIES

Woman Severely Burned By Allegedly Defective Headphones MARKETING Expert Case

 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously explode …

Clothing Retailer Allegedly Perpetrates Systematic Credit Card Fraud MARKETING Expert Case

This case was a class action suit involving a card processing scheme brought on behalf of a class of consumers who purchased clothing with a debit card and were unknowingly charged an undisclosed fee by the defendant retailer. To drive more sales and i …

Statistics Experts Review Data Sets In Pharmaceutical Drug Report MARKETING Expert Case

This case involves several autistic male children who developed gynecomastia after taking the drug risperidone. It was alleged that the pharmaceutical company that marketed this drug hid evidence that would have alerted clinicians and regulatory aut …

Company Selling Immunity-Boosting Snack Accused Of False Advertising MARKETING Expert Case

This case involves a company that sells healthy, low-calorie snacks marketed as immunity-boosting and memory-improving. Consumers have discovered that these products do not live up to their advertising claims, and accuse the company of misleading cons …

Medical Clinic is Accused of Defamation After Comment Disparaging Competition MARKETING Expert Case

In this defamation case, a doctor published a statement slamming his competition. It was alleged that as a result of the defamation, referrals decreased for the doctor who was the target of the negative statement. The case required an expert in healthcare  …