ADVERTISING EXPERT WITNESSES

ADVERTISING EXPERT WITNESS CASE STUDIES

TV ratings company has monopoly over local market ADVERTISING Expert Case

TV ratings company has monopoly over local market

…  it suffered low ratings and it lost millions of dollars in advertising revenue. The customer also claimed that the ratings company’s …

Advertising service negligent in allowing click fraud ADVERTISING Expert Case

Advertising service negligent in allowing click fraud

…  a lawyer who signed a contract to purchase pay-per-click advertising from an Internet advertising service to attract personal injury clients. Potential clients were …

Internet service provider immune from defamation suit over advertising post ADVERTISING Expert Case

…  that had an online bulletin board that contained various advertising posts. An unknown subscriber of the ISP made several postings to …  ISP, similar messages continued to appear on the ISP’s advertising bulletin boards for several weeks. The nonsubscriber sued the ISP …

Advertising agency’s use of sound-alike infringes singer’s right of publicity ADVERTISING Expert Case

…  case involves an advertising agency that was doing a campaign for a snack food maker. The advertising agency knew of a song by a famous singer and decided to make a …  and was known for his distinctive deep, bluesy voice. The advertising agency looked for a musician who could mimic the singer’s vocal …