ADVERTISING EXPERT WITNESSES

ADVERTISING EXPERT WITNESS CASE STUDIES

Broadcasting Company Allegedly Responsible For Drop In Advertising Profits ADVERTISING Expert Case

This case involves a television production company that entered into a contract with a broadcasting company. The broadcasting company sold the production company access to a channel and advertisers engaged the channel. Over time, the channel lost viewers b …

Woman Severely Burned By Allegedly Defective Headphones ADVERTISING Expert Case

 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously explode …

Advertising Agency’s Use of Sound-Alike Infringes Singer’s Right of Publicity ADVERTISING Expert Case

…  case involves an advertising agency in New York that was doing a campaign for a snack food maker. The advertising agency knew of a song by a famous singer and decided to make a …  and was known for his distinctive, deep, bluesy voice. The advertising agency looked for a musician who could mimic the singer’s vocal …

Advertising Service Negligent in Allowing Click Fraud ADVERTISING Expert Case

Advertising Service Negligent in Allowing Click Fraud

…  signed a contract to purchase pay per click search engine advertising from an Internet advertising service to attract personal injury clients. Potential clients were …

Internet Service Provider Immune From Defamation Suit Over Advertising Post ADVERTISING Expert Case

…  that had an online bulletin board that contained various advertising posts. An unknown subscriber of the ISP made several postings to …  similar messages continued to appear on the ISP’s online advertising bulletin boards for several weeks. The nonsubscriber sued the ISP …