ADVERTISING EXPERT WITNESSES

ADVERTISING EXPERT WITNESS CASE STUDIES

Advertising Agency’s Use of Sound-Alike Infringes Singer’s Right of Publicity ADVERTISING Expert Case

…  case involves an advertising agency that was doing a campaign for a snack food maker. The advertising agency knew of a song by a famous singer and decided to make a …  and was known for his distinctive, deep, bluesy voice. The advertising agency looked for a musician who could mimic the singer’s vocal …

Advertising Service Negligent in Allowing Click Fraud ADVERTISING Expert Case

Advertising Service Negligent in Allowing Click Fraud

…  signed a contract to purchase pay per click search engine advertising from an Internet advertising service to attract personal injury clients. Potential clients were …

Internet Service Provider Immune From Defamation Suit Over Advertising Post ADVERTISING Expert Case

…  that had an online bulletin board that contained various advertising posts. An unknown subscriber of the ISP made several postings to …  similar messages continued to appear on the ISP’s online advertising bulletin boards for several weeks. The nonsubscriber sued the ISP …