ADVERTISING EXPERT WITNESSES

Expert Witness: E-353028
This highly qualified expert has over twenty years of experience in strategy and brand management. She earned her BS in business administration from Fundaçao Getulio Vargas in Sao Paulo, Brazil and her MBA from Harvard Graduate School of Business. She has previously served as CMO for Arbonne International, SVP and CMO for Isagenix International, and as the founder and CEO of Pozzani and Associates, Inc. This expert is the current CMO for a leading legal services ...
Expert Witness: E-132265
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
Expert Witness: E-008951
This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving internet marketing, and has developed his own publishing company focused on ...
Expert Witness: E-388883
This highly qualified computer software expert has over 25 years of professional experience in his field. He received his BS in mathematics from C.C.S. University in India and his MA in computer applications from Harcourt Butler Technological Institute. He is a certified AWS developer, solutions architect, and SysOps administrator. Additionally, he is a certified professional and azure developer by Microsoft. Formerly, he has held roles as a software engineer at Newgen ...
Expert Witness: E-059651
This expert joined National Spine & Pain Centers in 2011. He was born in New Jersey and grew up in North Carolina. He is a highly regarded interventional pain physician specializing in minimally invasive spine care. He has served on the physician faculty at Massachusetts General Hospital and Harvard Medical School. He has published numerous articles in medical literature and continues to perform research in pain management. Among his impressive professional ...
Expert Witness: E-058238
This expert has over 40 years experience in communication messages and interpretation. He currently conducts research concerned with the interpersonal tactics and message strategies that individuals use in the context of problematic social interactions. He also specializes in communicative intention and the adequacy/inadequacy of messages. This includes the question of how people are most likely to interpret messages in particular warning labels, advertising, contracts, ...
Expert Witness: E-037560
This distinguished expert is a tenured professor of journalism at a major Midwest university, having held previous academic appointments at the University of Wisconsin - Madison, Indiana University, Universite de Paris, and Universite Laval in Quebec. He has written for Time magazine and has authored authoritative texts on media ethics specific to both the American and Canadian environments. His scholarly research has been funded by major media corporations and various ...
Expert Witness: E-020490
This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master's Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at Rocky Mountain Direct Marketing Association, he taught marketers the ...
Expert Witness: E-008907
This expert has received his Ph.D. from University of California, Berkeley, and has over 17 years of experience in the field of SEO and online media. He has done custom corporate training for organizations and corporations, and has taught SEO training at AcademyX and Stanford School of Continuing Studies. He is the founder of two websites, one that develops SEO courses and the other that focuses on embedded systems. He has also self-published several books on SEO's, and ...
Expert Witness: E-008723
This Nutrition industry professional has an advanced degree in nutrition, and several years of experience involving the technical aspects of regulatory affairs, scientific affairs, product labeling, and research & development. His specialties: 21 CFR 101 (Food Labeling), 21 CFR 111 (cGMPs for dietary supplements), FTC advertising guidelines, regulatory compliance review, product substantiation, ingredient research and product development. In his current role as Manager ...

ADVERTISING EXPERT WITNESS CASE STUDIES

Medical Advertisements Target Allegedly Unsuitable Patients ADVERTISING Expert Case

Medical Advertisements Target Allegedly Unsuitable Patients

This case involves marketing campaigns geared at individuals that were allegedly unsuitable for robotic surgery. The campaigns consisted of marketing through TV infomercials, mass emails, and phone calls. The information in the commercials exaggerated the  …

Biopharmaceutical Product Launch Causes Commercial Dispute ADVERTISING Expert Case

Biopharmaceutical Product Launch Causes Commercial Dispute

This case involves a commercial dispute regarding the feasibility of an international skin care product entering the United States market. An expert in pharmaceutical marketing with experience in new product launches was sought to review the company’s prod …

Beauty Product Retailer Breaches Multi-Million Dollar Advertising Contract ADVERTISING Expert Case

…  case involves an advertising agency that had a contractual agreement for print and billboard advertising services with a large beauty product retailer. The contract was in …  the beauty retailer before the renewal time. An expert in advertising contracts was sought to review the records and opine on whether or …

Broadcasting Company Allegedly Responsible For Drop In Advertising Profits ADVERTISING Expert Case

This case involves a television production company that entered into a contract with a broadcasting company. The broadcasting company sold the production company access to a channel and advertisers engaged the channel. Over time, the channel lost viewers b …

Woman Severely Burned By Allegedly Defective Headphones ADVERTISING Expert Case

 This case involves an allegedly defective model of headphones that exploded. The plaintiff was using her headphones while biking in 95-degree weather and was sweating profusely. As the headphones became wet, they began to smoke and spontaneously explode …

Advertising Agency’s Use of Sound-Alike Infringes Singer’s Right of Publicity ADVERTISING Expert Case

…  case involves an advertising agency in New York that was doing a campaign for a snack food maker. The advertising agency knew of a song by a famous singer and decided to make a …  and was known for his distinctive, deep, bluesy voice. The advertising agency looked for a musician who could mimic the singer’s vocal …