ONLINE ADVERTISING EXPERT WITNESSES

Expert Witness: E-132265
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
Expert Witness: E-008907
This expert has received his Ph.D. from University of California, Berkeley, and has over 17 years of experience in the field of SEO and online media. He has done custom corporate training for organizations and corporations, and has taught SEO training at AcademyX and Stanford School of Continuing Studies. He is the founder of two websites, one that develops SEO courses and the other that focuses on embedded systems. He has also self-published several books on SEO's, and ...
Expert Witness: E-008951
This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving internet marketing, and has developed his own publishing company focused on ...

ONLINE ADVERTISING EXPERT WITNESS CASE STUDIES

Medical Advertisements Target Allegedly Unsuitable Patients ONLINE ADVERTISING Expert Case

Medical Advertisements Target Allegedly Unsuitable Patients

This case involves marketing campaigns geared at individuals that were allegedly unsuitable for robotic surgery. The campaigns consisted of marketing through TV infomercials, mass emails, and phone calls. The information in the commercials exaggerated the  …

Online Clothing Retailer Accused Of False Advertising ONLINE ADVERTISING Expert Case

Online Clothing Retailer Accused Of False Advertising

…  case involves an online clothing company that made false and misleading claims in its advertising. The company was marketed as a luxury clothing line and used …  had various high-resolution images of their merchandise online and pop-up testimonials speaking to the speedy delivery service. In …

Search Engine Expert Calculates View Count For Compromising Video ONLINE ADVERTISING Expert Case

This case involves a man who attended a large music festival. While the man was at the music festival, he became drunk and briefly exposed himself as a videographer was capturing a panoramic shot of the event. The camera belonged to a band that was docume …

Company Provides Investors With Allegedly Falsified Metrics ONLINE ADVERTISING Expert Case

Company Provides Investors With Allegedly Falsified Metrics

This web analytics case involves a venture capital company that made investments in a start-up company that provided a cloud-based marketing data analytics service. When considering its decision to invest in the company, the venture capital firm relied on …

Advertising Service Negligent in Allowing Click Fraud ONLINE ADVERTISING Expert Case

Advertising Service Negligent in Allowing Click Fraud

…  signed a contract to purchase pay per click search engine advertising from an Internet advertising service to attract personal injury clients. Potential clients were …