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Branding and Marketing Expert Witness | Connecticut

Expert Qualifications

This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on topics in marketing analytics, including various book chapters and articles. Formerly, he has served as a manager of consumer packaged goods for Proctor & Gamble and then Kraft Foods and as the manager of marketing consulting at A.T. Kearney. Additionally, he has held roles as managing director of brand valuation and strategy and media and analytics at Mindshare, Pathway OMG, and Mediavest. Currently, this expert is the principal and founder of a marketing and brand valuation consultancy.

Bio Snapshot

Location: CT
BS, Computer Science, University of Minnesota
MBA, Marketing, Xavier University
MBA, Finance and Accounting, University of Chicago
Former, Manager, Consumer Packaged Goods, Proctor & Gamble
Former, Manager, Consumer Packaged Goods, Kraft Foods
Former, Manager, Marketing Consulting, A.T. Kearney
Former, Managing Director, Brand Valuation and Strategy, Interbrand
Former, Managing Director, Media and Analytics, Mindshare
Former, Managing Director, Media and Analytics, Pathway OMG
Former, Managing Director, Media and Analytics, Mediavest
Current, Principal and Founder, a marketing and brand valuation consultancy

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