Samantha is a Senior Director of Sales Operations at Expert Institute. Samantha brings more than 13 years of experience in sales strategy and business operations with a focus on optimizing Salesforce and customer relations processes. Samantha’s expertise includes enhancing sales tools to improve user experience, restructuring customer relations processes to allow for scalability, and developing data reporting metrics to drive higher performance. In previous roles, Samatha led initiatives to build out global teams in support of overall business operations and strategic initiatives. Samantha has a track record of creating process systems and compensation models that have grown businesses by more than 30% YOY.