This expert has over 30 years of experience in the wine and spirits industry and is highly familiar with the global trends. Prior to establishing his own consultancy, he held senior positions at Pernod Ricard and Seagram. While Vice President of Marketing for Pernod Ricard Americas Travel Retail, he created the Marketing Department for this new company which, under his management, grew volume sales to over 1 million cases and over $20 million profit in the Americas Duty Free and Resort channels. As Director of Global Export and Travel Retail Marketing at Pernod Ricard USA, he created the marketing team for Global Export and Travel Retail for the Export territories China and Hong Kong, Japan, Australia, the Middle East, South Africa, Europe, the Americas, and Travel Retail. This expert held numerous sales and marketing positions at Seagram Americas, including ABSOLUT VODKA U.S. National Marketing Manager. He was responsible for brand positioning, packaging, pricing, marketing strategy, sales incentives, and distributor management for iconic Wine & Spirits brands including ABSOLUT VODKA, Stolichnaya, Crown Royal, Martell Cognac, Captain Morgan Spiced Rum, Chivas Regal, The Glenlivet, Wild Turkey Bourbon, Jameson Irish Whiskey, Patron Tequila, Beefeater Gin, Kahlua, Sterling Vineyards, and Jacob's Creek. He received a B.A. in Cultural Anthropology and Comparative Cultures from the University of Virginia.
This expert is an award-winning marketing and sales Executive, Consultant, and Expert Witness. As an independent Consultant and Expert Witness, he has completed over 150 consulting projects, including 7 legal cases, 19 conference call presentations and industry round tables, 120+ individual consultations and private visits, private-equity research reports, start-up brand launch plans, and a conference presentation on Wine & Spirits innovation at FEI, the Front End of Innovation Conference. His Expert Witness services include Testimony, Depositions, and Expert Reports on Wine & Spirits marketing, sales, and distribution issues - especially the complexities of the 3-tier distribution system for alcoholic beverages in the US. His Wine & Spirits insights address industry-dynamics, government regulation, taxation, distribution, sales, finance, and marketing. This expert can compare and contrast the strengths and weaknesses of global wine & spirits suppliers, in-market distributors, and major US retailers. He can discuss company brand-portfolios, industry marketing practices, pricing, sales, and consumer preference & behavior trends.