RETAIL MARKETING EXPERT WITNESSES

Expert Witness: E-050861
This expert graduated from Colorado State University with a B.S. in Apparel Design & Merchandising, and she has 10+ years of experience in fashion merchandising. She began her career at Freeze CMI and then held increasingly senior merchandising roles at Cole Haan for nearly five years. The expert also served as the Director of Women's Merchandising for Handbags and Small Leather Goods at Kate Spade for a brief period in 2014 before becoming an independent product ...
Expert Witness: E-008247
This expert has over 30 years of experience in the wine and spirits industry and is highly familiar with the global trends. Prior to establishing his own consultancy, he held senior positions at Pernod Ricard and Seagram. While Vice President of Marketing for Pernod Ricard Americas Travel Retail, he created the Marketing Department for this new company which, under his management, grew volume sales to over 1 million cases and over $20 million profit in the Americas Duty ...
Expert Witness: E-060461
This visual merchandising professional recently served as the Vice President of Visual Merchandising & Store Design for all Carter's and OshKosh B'gosh stores. He held this role from 2007 until 2016 and was responsible for the design and visual merchandising in 400 new stores. He also developed and trained field leaders in store merchandising standards. Previously, the expert served as an Associate Vice President of Visual Merchandising for Victoria's Secret and as the ...
Expert Witness: E-013176
This expert has more than 20 years of experience as a retail executive (Senior VP, Executive VP, Merchandise VP, and President) with Macy's, Bloomingdales, the U.S. division of a major dutch retailer Steinbach, and more. He has also spent 18 years as a financial advisor, equity analyst, and investment banker. He earned a BS in Retail Management/Marketing from Drexel University and has authored multiple publications in the retail finance space.
Expert Witness: E-013985
This HVAC expert has more than 35 years in the HVAC and energy industry. He has extensive experience managing individual retail locations, as well as service as a regional manager with 300-400 employees. He specializes in providing training, sales, and marketing services to the HVAC, propane, and heating oil industry. He has developed and implemented marketing programs to increase customer bases and turnaround losses in the HVAC industry. He has experience establishing ...
Expert Witness: E-009330
This expert specializes in gas station and convenience store operations, management, and safety, with specific focus on site valuations, operating procedures, capital and expense management. He earned a BS in Chemical Engineering from Cornell University and a MBA in Finance from Drexel University. He has 37 years of experience in the downstream petroleum refining and marketing industry with ARCO and BP. As President of BP West Coast Products, LLC and Vice President ...
Expert Witness: E-071770
This industry veteran has held senior management positions in the global shredder industry for over 13 years. From 2003 until 2010, he was a Senior Vice President at Comet Group China, where he sold office products including shredders to mass market and big box retailers. He later served as the Vice President of Ofitech, a China-based paper shredder and laminator manufacturers. He then served as an Executive Vice President for OMiTECH and is now an EVP for a different ...
Expert Witness: E-013956
This expert has over 39 years of insurance, reinsurance and risk management experience. He has worked as an underwriter, a retail agent, a wholesale broker, a reinsurer, an intermediary, a consultant and as an expert witness. His areas of expertise include all forms of property & casualty insurance, the usual and customary practices of the industry, the standards of care and reasonable expectations of parties within the industry, alternative risk transfer techniques and ...
Expert Witness: E-011654
This highly qualified gas station expert has 25+ years of industry experience. Currently, he is the founder and owner of a gas station consulting service that specializes in service station construction, conversion of bays to c-stores, and franchise valuation. He served for 20 years as a Mobil Oil retailer with whom he earned the 42nd highest gasoline volume service station ranking as well as numerous awards for excellence and station appearance. This expert is a member ...
Expert Witness: E-007221
This expert has been in the action sports industry for 30 years. A former National Sales Manager with Local Motion Inc., he has been operating his own action sports consulting firm for more than a decade. He consults on brand marketing, new product analysis, and market and trend research for specialty retailers, action sports brands, and sportswear manufacturers around the world. He also serves as an industry analyst for various financial and venture capital groups.
Expert Witness: E-004952
This highly qualified expert has 25+ years of experience in the Food & Consumer Products Industry. He is a certified management consultant and received his M.B.A. in Marketing from Iona College. He started working as a Senior Partner and Director of Case & Company and furthered his career as the Vice President for Cresap's Food and Consumer Products Practice. This expert is recognized for creating the Integrated Buying and Inventory System (IBIS), a buying and inventory ...

RETAIL MARKETING EXPERT WITNESS CASE STUDIES

Expert Reviews International Manufacturer’s Compliance With Domestic Standards RETAIL MARKETING Expert Case

This case involves an international manufacturer of high-powered consumer products that was interested in introducing their product in the US market. The manufacturer’s products were not compliant with ANSI standards and EVAP rules prior to their introduc …

Beauty Product Retailer Breaches Multi-Million Dollar Advertising Contract RETAIL MARKETING Expert Case

…  billboard advertising services with a large beauty product retailer. The contract was in place for several years and worth approximately …  the contract was terminated without cause by the beauty retailer before the renewal time. An expert in advertising contracts was sought …

Online Clothing Retailer Accused Of False Advertising RETAIL MARKETING Expert Case

Online Clothing Retailer Accused Of False Advertising

This case involves an online clothing company that made false and misleading claims in its advertising. The company was marketed as a luxury clothing line and used high-pressure sales tactics to draw consumers to purchase. The company had various high-res …

Company Selling Immunity-Boosting Snack Accused Of False Advertising RETAIL MARKETING Expert Case

This case involves a company that sells healthy, low-calorie snacks marketed as immunity-boosting and memory-improving. Consumers have discovered that these products do not live up to their advertising claims, and accuse the company of misleading cons …

Customer Suffers Serious Trip and Fall Due to Unsafe Display RETAIL MARKETING Expert Case

This case involves a trip-and-fall at a convenience store in Washington. On the date of the incident in question, the plaintiff was shopping in the defendant store using a small shopping cart. The plaintiff rounded a corner around an open refrigerator case …

FTC Expert Opines on Allegedly Insufficient Time Window for Nationwide Recall Order RETAIL MARKETING Expert Case

…  in Colorado that was ordered to remove products from retail outlets in a nationwide recall. The plaintiff filed a complaint alleging …  with alleged violative product packaging and labels from retail stores. They were required to submit a written report to the court …

Apparel Retailer Allegedly Fabricates Sale Prices for Designer Clothing RETAIL MARKETING Expert Case

…  case was a class action matter against a major national retailer of designer apparel relating to allegedly fraudulent sales and retail marketing practices. The apparel retailer would regularly offer discounts on …