BRANDING EXPERT WITNESSES

Expert Witness: E-471523
This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on ...
Expert Witness: E-035492
This expert currently works at an intellectual asset consulting firm specializing in trademark, patent and copyright licensing, valuations, and expert testimony. He has worked on branding infringement and Right of Publicity cases for celebrities. Additionally, he has published multiple articles on publicity, rights of publicity, and valuation of clients.

BRANDING EXPERT WITNESS CASE STUDIES

Olympic Athlete’s Endorsements Are Jeopardized By Injury BRANDING Expert Case

Olympic Athlete’s Endorsements Are Jeopardized By Injury

This case involves an Olympic gold medalist who was rear-ended by a drunk driver causing her to suffer a mild head injury. The athlete recovered well from her injury but continued to experience limited physical ability. The athlete held a world record in  …

Medical Device Manufacturer Allegedly Violates FDA Regulations BRANDING Expert Case

This case involves numerous plaintiffs who suffered complications related to a birth control medical device. The plaintiffs suffered perforation of the uterus and other organs, migration of the device throughout the body, as well as immune reactions to …

Clothing Retailer Allegedly Perpetrates Systematic Credit Card Fraud BRANDING Expert Case

This case was a class action suit involving a card processing scheme brought on behalf of a class of consumers who purchased clothing with a debit card and were unknowingly charged an undisclosed fee by the defendant retailer. To drive more sales and i …

Company Claims Ownership of Employee’s Social Media Account BRANDING Expert Case

This case involves a woman who had degrees in communications, business and psychology. The woman founded a banking education company that provided services on-line and in person to the banking industry. The woman had published many articles in banking indu …

Apparel Retailer Allegedly Fabricates Sale Prices for Designer Clothing BRANDING Expert Case

This case was a class action matter against a major national retailer of designer apparel relating to allegedly fraudulent sales and retail marketing practices. The apparel retailer would regularly offer discounts on clothing, which were billed as signific …

Car Dealership Sells Rebuilt SUV as New Model BRANDING Expert Case

Car Dealership Sells Rebuilt SUV as New Model

The case takes place in New Jersey and involves a Plaintiff who was sold a car that had been rebuilt from scrap parts without their knowledge. The vehicle, which appeared to be a late-model American SUV, was represented by the Defendant as a brand-new vehi …