Commercial Property Valuation Expert Reviews Public Ad Space Lease Dispute

ByVictoria Negron

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Updated onApril 10, 2018

Commercial Property Valuation Expert Reviews Public Ad Space Lease Dispute

This case involves a lease dispute over an outdoor advertising space. The owner of the billboard, a prominent outdoor advertising company, rented out a billboard to the plaintiff for an 18 month period. During the first 2 months of the lease, a local municipality zoned the property to build a tourist plaza. In response to anticipated foot traffic to the area, the outdoor advertising company increased the billboard rent but the plaintiff terminated the lease. An expert in commercial property valuation was sought to perform a rental market valuation and review case documents to determine whether or not the initial rental increase was reasonable for the billboard rental market.

Question(s) For Expert Witness

1. Please describe your experience as it relates to valuation of rental pricing for billboards.

2. How would you determine whether or not the initial rental increase was reasonable?

Expert Witness Response E-116092

inline imageI have 30 years of commercial real estate experience in both asset management and finance. During this time, I have overseen small office buildings, retail centers, industrial buildings (single user and multi-tenant), and apartment buildings. I have negotiated leases, I have prepared analysis for valuation that incorporated a survey of lease rates and I have reviewed appraisals of valuations that were based upon various types of rental rates, full service, modified gross, etc. Depending on the property type, the condition of the property, the location, and the market at the time, I believe a range of rates is probable. An exact rate conclusion would be difficult, but a reasonableness test is possible. Keep in mind it all depends on the property type, the condition, the location, and the market at the time.

About the author

Victoria Negron

Victoria Negron

Victoria Negron has extensive experience in journalism and thought leadership in the legal space, with a background crafting content, whitepapers, webinars, and current event articles pertaining to the role of expert witnesses in complex litigation matters. She is a skilled professional specializing in B2B product marketing and content marketing. Currently, she serves as an Enterprise Product Marketing Manager at Postman, and previously held the position of Technical Product Marketing Manager at Palantir Technologies, where she developed her skills in launch strategies, go-to-market strategy, and competitive analysis.

Her expertise in content marketing was further refined during her tenure at the Expert Institute, where she progressed from a Marketing Writer to Senior Content Marketing Manager, and eventually to Associate Director of Content & Product Marketing. In these roles, she honed her abilities in digital marketing, SEO, content strategy, and thought leadership.

Educationally, Victoria holds a Master of Business Administration from the University of Florida - Warrington College of Business and a Bachelor of Arts in Literature, Art, and Hispanic Studies from Hamilton College. Her diverse educational background and professional experience have equipped her with a robust skill set in product marketing, content development, and strategic marketing initiatives.

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