Biopharmaceutical Product Launch Causes Commercial Dispute

ByJohn Lomicky

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Updated onJanuary 7, 2022

This case involves a commercial dispute regarding the feasibility of an international skin care product entering the United States market. An expert in pharmaceutical marketing with experience in new product launches was sought to review the company’s product and financials to address the feasibility of successfully entering the US market.

Question(s) For Expert Witness

1. Please briefly describe your work in new product launches for biologics and/or pharmaceuticals.

2. If you have any experience relating to dermatologic products, please describe.

Expert Witness Response E-143238

inline imageI have 12 years experience in marketing and launching of medical products in the aesthetic industry (dermatology, plastic surgery, and skincare) in the United States as well as overseas. My broad experience ranges over various product categories in this space, including laser equipment, skincare products, and injectable treatments. I also have significant experience with a number of dermal fillers. I worked for a client on a competitor to an injectable treatment in the United States market.

About the author

John Lomicky

John Lomicky

John Lomicky is a J.D. candidate at FSU Law with a multidisciplinary background. He earned his Bachelor's degree in Neurobiology and Near Eastern Studies from Georgetown University and has graduate degrees in International Business and Eurasian Studies. John's professional experience includes working in private equity as an Associate at Kingfish Group and in legal business development and research roles at the Expert Institute. His expertise spans managing sales teams, company expansion, and providing consultative services to legal practices in various fields.

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